Our Businesses


At GroupM, people, good ideas and strong competencies come first – and these elements have shaped our award-winning work and innovative solutions. Our greatest achievement is that we’ve gathered the most skilled, curious and brave colleagues in the industry. Our people not only challenge and develop our clients' business, but also our own.

Below, you can read more about our competencies, agencies and solutions.

We are an integrated agency. At Mindshare, we collaborate in the cross-field between media, creativity and data. We believe that it results in more coherent solutions with greater flexibility and speed. Our work is based on documentation and experience. With dedicated employees across all disciplines, we can solve the most important marketing challenges for our clients – quickly, efficiently and creatively.

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Wavemaker works with the client’s journey as the main focal point. They create growth through positive provocation and shape consumers' choices and experiences through media, content and technology.

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EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

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GroupM Nexus is the largest performance organization in the Nordics, bringing together over 440 practitioners that execute ad strategies for local and global audiences. We serve as a toolbox for the agencies of GroupM to activate client strategies. Regardless of size, location or timing, GroupM Nexus has the tools to grow our clients’ business for real.

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Acceleration is a digital consultancy agency focused on growth. We help companies to grow sustainably by building bridges between media strategy, data, tech investments and user experiences.

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