Normally, people start by determining what they can do and are already doing before they start talking about why they do it – but we do the exact opposite. This is because everything we do is based on the question “why?”. Why do we work with marketing and media? Why are we working with this particular client? Why do we go to work every day? The answer is simple: because we want to create value for our clients and the world around us. The solution, on the other hand, is not as simple as that.