All you need to know about Social Search

People’s search for information online is changing, especially among young people. This means that social media platforms can offer more targeted personalized answers. But what does it mean for search engines?

As a part of our content series “All you need to know about marketing and media in 2023” we’ve joined forces with our Finnish colleague, Leo Mantyla, Head of Social in GroupM Finland, who tells us about the importance of social search in today’s search landscape.