All you need to know about Advantage+

Advantage+ is designed to be one of the most effective solutions to drive online sales. With AI and machine learning, the campaign model allows you to gather multiple customer segments in one setup and create effective ad content. As a part of our content series “All you need to know about marketing and media in 2023” our colleague in Aarhus, Trille Aarestrup, Senior Social Specialist, sheds light on the benefits of Advantage+ for a more cost-effective media-buying setup.